Upgrading:
The website needs to be regularly updated with relevant information that is of interest to the visitors. The visitors usually like to see something new in the website every time they visit the website.
Purpose:
A web design needs to first clarify the purpose of the website and what products or services are going to be offered through the website. This clarification helps in formulating strategies to attract the targeted market segment.
Understanding:
The web design should be such that the content is understood by the targeted audience. If the audience is not able to understand the content presented through the website, it is obvious that he/she is not going to buy anything. The language used in the website should be able to convey the message effectively to its reader.